‘Let’s Talk’—Dove’s Self-Esteem Weekend

Did you participate in Dove’s third annual Self-Esteem Weekend? This event took place on October 5 through 7, 2012, and started with a silent march kick-off event in Times Square. Organizations like the Boys & Girls Club and the Girl Scouts of the U.S.A. participated, and Dove unveiled a “Let’s Talk” area where women and girls could sit and have a conversation about self-esteem and beauty.

During the Self-Esteem weekend, Dove’s partners hosted events nationwide. For example, Walmart stores setup special areas where shoppers could share encouraging messages to girls. The Kroeger Company hosted a self-esteem event for local Boys & Girls Club members in Cincinnati. 

The Dove Movement for Self-Esteem

Dove’s Movement for Self-Esteem is based on the belief that beauty should not be a source of anxiety. Instead, it should be a source of confidence. Dove is committed to helping all women reach their full potential and discovered in a recent survey that:

• Only 11 percent of girls between the ages of 10 and 17 comfortably use the word beautiful to describe themselves
• 60 percent of girls between the ages of 15 to 17 avoid normal daily activities (e.g. going to school) when they feel bad about their looks
• 72 percent of girls between the ages of 10 to 17 feel pressure to be beautiful
• 66 percent of girls in the U.S. and 59 percent of the girls in Canada stated that their mothers are their number one female role model

The Dove Movement for Self-Esteem is about starting conversations regarding beauty, as a simple discussion can make a world of difference. Girls actively listen to all the female role models in their lives, and just one conversation can help a girl feel better about herself. So far, Dove’s self-esteem program has reached over 9 million girls. The goal is to reach 15 million by 2015.

To start your own conversation, download Vive Mejor’s “Let’s Talk” toolkit (find the toolkit in English at www.MakingLifeBetter.com.) In this kit, Dove’s Global Self-Esteem Ambassador Jess Weiner helps women start conversations with younger girls about self-esteem and beauty. Learn more information here.

Check out the Facebook.com/ViveMejor page and get in on the Twitter discussion with the hashtag #DoveInspired.

This message is a paid post brought to you by Dove, in collaboration with Latina Bloggers Connect.